Product name
Bootleggers Coffee
Description of the product
Bootleggers
Coffee is premium, arabica, single source, freshly roasted coffee for
people who love espresso, bold flavor, and quality ingredients
Similar audience to people who like Intelligentsia Coffee and other third wave coffee brands
Similar audience to people who like Intelligentsia Coffee and other third wave coffee brands
Description of the product target audience
Premium
coffee lovers who drink espresso-based drinks, like bold flavor, and
want to branch out from starbucks / peets / dunkin doughnuts
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